Two kinds of customer, one programme
Holidaymakerswon't download an app or carry a paper card around the island. They will scan a QR code if the reward is clear ("your third drink is on us") and the card lands in Apple Wallet or Google Wallet in their own language.
Locals and residentsare what keeps the lights on from November to March. Give them a residents' category with its own discount, remember their birthday and send an offer on the quiet Tuesday nights.
What works in each part of the island
Magaluf, Palmanova and Santa Ponsa
Busy summer strips with a mostly British crowd: repeat visits during the same week are the quick win.
Palma
A mix of residents, city-break visitors and cruise passengers: reward locals all year and capture visitors' details for next time.
Alcúdia, Pollença and the north
Families who come back to the same resort every year: a card in the Wallet keeps you on their list.
Inland towns and markets
Regulars are the business: stamps and birthday rewards turn good customers into loyal ones.
Real case · Magaluf
Tom Brown's: 5,499 members, about 10 new ones a day
With a mostly British clientele (71% of members), Tom Brown's Magaluf built its programme with a QR code in the restaurant (no app to download) and points added automatically from its Ágora POS. Data as of 27 September 2026.
Read the full case study →Frequently asked questions
Is a loyalty programme worth it if most of my customers are tourists?+
Yes, for two reasons. Many holidaymakers visit the same area several times during their stay, and a reward on the second visit brings them back. And many return to Mallorca year after year: with their card in their phone's Wallet and their consent, you can remind them you exist before their next trip.
What about the winter months?+
That's where local customers matter. The same programme lets you reward residents (for example with a residents' discount category) and send them offers for the quiet days, so the off-season isn't only about waiting for April.
Are you based in Mallorca?+
Yes. LoyaltyAI is developed by Nexus Business Intelligence S.L., based in Calvià. Our best-known case is Tom Brown's in Magaluf.
Which languages does the customer card support?+
English, Spanish, Portuguese and Italian, so British, Irish and Spanish customers all see the card and messages in their own language.
Ready for next season?
Set it up now, in the quieter months, and have every table's QR ready when the first flights land.
Free up to 100 members. No app for your customers to download.