Quick answer: Square Loyalty is the natural choice if you already take payments with Square: it lives inside the POS and is priced per location by loyalty visits. LoyaltyAI suits businesses in Spain that use Ágora or no compatible POS and want WhatsApp campaigns, stamps or points and a digital menu.
Square Loyalty vs LoyaltyAI at a glance
| Feature | LoyaltyAI | Square Loyalty |
|---|---|---|
| Price | From €9.90/month (Esencial); Pro with POS connection €29.90/month or €299/year; excl. VAT, billed in euros | UK: £25, £45 or £65 per location per month, by loyalty visits (US page does not list prices) |
| Free plan / trial | No free plan; 30-day Pro trial, no card | No free plan; 30-day free trial |
| Apple / Google Wallet | Yes (Apple Wallet and Google Wallet) | Apple Wallet pass (Google Wallet not mentioned) |
| No customer app | Yes, customers join with a QR code in the browser | Yes, customers join with their phone number at checkout |
| POS integration | Full integration with Ágora POS; SumUp, Square and Glop can be connected; free staff scanner app without a POS | Runs inside Square POS |
| Loyalty formats | Points per euro or stamps; 3 tiers; referrals; cashback and prepaid balance; gift cards | Points for visits, spend or items; VIP tiers on the US page |
| Campaigns | WhatsApp, SMS and email; automatic birthday and win-back messages | Automatic texts when customers earn points; email and text campaigns through Square Marketing |
Sources: Square Loyalty, squareup.com/us/en/software/loyalty (checked October 11, 2026). LoyaltyAI prices exclude VAT.
Choose Square Loyalty if…
You already use Square POS, want everything in one system and do not need WhatsApp campaigns or a stamp card format.
- ✓ Native to Square POS: no extra hardware
- ✓ Points can be based on visits, spend or items
Choose LoyaltyAI if…
- ✓ Your business is in Spain and you want points added automatically from an Ágora POS, or calculated with the free staff scanner app.
- ✓ You want customers to join with a QR code, without downloading an app, and keep the card in Apple or Google Wallet.
- ✓ You want WhatsApp, SMS and email campaigns, automatic birthday messages and more Google reviews.
- ✓ You have international customers: the card is in English, Spanish, Portuguese and Italian.
What LoyaltyAI does not do as well
- Prices are in euros and the company is Spanish: it is built for businesses in Spain
- Full automatic POS integration only with Ágora; with other tills staff use the scanner app
- No free plan, only the 30-day trial
See every option in our comparison of the best loyalty apps for small business, or a real result: Tom Brown's Magaluf, 5,499 members with automatic points from Ágora.
Square Loyalty alternative: FAQ
What is a good alternative to Square Loyalty?+
It depends on your business. Square Loyalty is the natural choice if you already take payments with Square: it lives inside the POS and is priced per location by loyalty visits. LoyaltyAI suits businesses in Spain that use Ágora or no compatible POS and want WhatsApp campaigns, stamps or points and a digital menu. Our comparison of loyalty apps for small business covers more options.
Is LoyaltyAI cheaper than Square Loyalty?+
LoyaltyAI starts at €9.90 a month (Esencial, up to 500 members) and Pro, with POS connection, costs €29.90 a month or €299 a year, excluding VAT. Square Loyalty: UK: £25, £45 or £65 per location per month, by loyalty visits (US page does not list prices), according to its website on October 11, 2026.
Can I switch from Square Loyalty without losing customers?+
Yes. Customers join LoyaltyAI by scanning a QR code, with no app to download, and you can run both programmes during the switch and honour the balances customers already have. Optional professional onboarding (€150 one-off) can set it up for you.
Switching from Square Loyalty?
Try Pro free for 30 days with no card, or message us on WhatsApp and we will help you move your customers.
30-day free Pro trial, no card. No app for your customers to download.